Google business profile

It is always important that a customer can easily look up the contact details of your company. A company always wants to make money, and you can do that best when people can find your company the fastest.

Most customers search for your company via Google, they have also made it very easy for you to make your company easy to find. At Google, it all happens through a user-friendly environment, they call this Google business profile.

In this environment you can easily pass on your company details, you can do this by creating an account with them. Once you have done that, customers can easily access your information via the search engine. A customer can even look up your company details via Google Maps.

But you'll also have to put in the effort to get more visibility on Google – and this can be achieved by using a Google business profile. Like many businesses create a Google business listing, as an owner you need to know that creating a business profile doesn't give you control over it, and you need those management and editing capabilities if you want your business profile to work for your website.

With a Google Business Profile you can manage and optimize your business profile on Google at any time. To explain what Google Business Profile is and how it works, let's first take a closer look at what a business profile is.

What is a Google business profile

Your Google business profile is Google's referral to more Google business listings, including your profiles that show up in Google Maps and in local Google Search results. In addition to creating a free business, it allows you to appear in search results when people are looking for you online. 

It's free, making it an affordable marketing tool for small and large businesses and doesn't take up space in your 'what does a website cost' budget. What is Google Business Profile, and how can it help you to gain more customers? We're happy to tell you everything you need to know about this tool.

Enhance your environment to be easily findable

Google search is digital, but even if you have an old-fashioned online store for window cleaners, your customers and prospects can be found online where they can be better informed.

That's where they usually start searching for your business, products or services. Whether you're looking for foot customers or web traffic, Google is the ultimate search tool for reference, and the higher up in Google, the better. 

If you use Google Business Profile, it ensures that when someone looks up your business on Google Search and Google Maps, they will find it. Once they do, your listing shows searches where and how your customers can visit your store, whether you have a web address or a physical address. 

This is the most effective way to build your website because a Google Business Profile ensures that you get top results. Accounts also provide access to analytics so you can refine your paid and organic advertising strategies.

Help customers stay informed

Never leave customers guessing about the important details of your business. Always make sure a potential customer has easy access to legitimate information, through your website and not through reviews on other sites.

 This makes the site officially -legitimate. As a website owner, you can post updates to share that you have expanded services or are temporarily closed or completely reopened. So with a Google Business Profile account, you can easily keep customers informed at all times.

 More information to increase consumer trust

Some potential customers will question the credibility of your business, and the only way to gain their trust in your business is by following good business website examples and using a Google Business Profile. Customers are up to 70% more likely to visit businesses with a Google Business Profile listing.

Since trust is the key factor in growing your business, especially when individuals like to make purchase decisions online, prioritize reviews to build trust based on statistics and online customer reviews, as well as personal recommendations.

 Use Google Business Profile for Local Marketing

Engage customers by using your Google Business Profile to view their reviews, answer questions, enable direct messages and set up associated alerts for new customers.

In addition, you can publish messages on your business profile, just as you would with Facebook and other social media platforms. This platform can also help you get the word out about your business with an additional link to the website, products and prices, attributes and other details that make your business unique.

Get insights and target your website audience

You can use Google Business Profile to get key insights about your target audience and local search performance. 

On the analytics tab of the platform, you can see the searches customers used to find your business profile. Whether they found you on Google Maps or Google Search, a summary of actions taken on your listing, and how your website is performing compared to others. 

Also, be sure to maintain the quality of the information so that the completeness and accuracy of your business profile has a positive impact on its position, as the best with requested information in each section of your Google Business Profile.

Assessing your business

Findability is not the only option for creating a Google Business Profile, this account also allows customers to rate your business. This will increase your brand awareness and this will boost your sales more. As a result, the customer's trust in your company will increase. 

There is also a chance that your company gets unjustified reviews, you can report this to Google. There is a review policy that users of Google must adhere to, if it is violated you can report this and the review will be removed by Google. 

Notify customers of opening hours

Your customers should know your opening hours, that way they know when they can come by. You can also let them know that your business is temporarily closed, for example during the vacations. This keeps your customers better informed and sends the message that you value good information.

Give your customers a good impression

If customers have not visited you yet, they obviously do not know how nice your company looks. You can give new customers a good first impression through your Google Business Profile, by placing pictures of your business on your account. People can then see very well what your company looks like, what products or services you provide, and they will recognize you much better when they come visit your business in personal. 

Post promotions to attract customers

Besides contact information, you can also share actions with people who look you up. This way, you can stimulate them even more to look for your company. Link a nice picture to it as well, that will attract them just a bit more.

If you need help to set up your Google Business Profile in the best possible way, we can help you, please contact us.